Perfect for telling your brand’s story through an editorial or documentary approach, using real locations and real people/models. Examples may be to show how your product makes someone feel, or you may like to visually represent a product in use. You may also include behind the scenes content of your business to connect with your audience. You may wish to cover an event or workshop with these coverages. This approach is also perfect for showing the vibe of venues, restaurants and Airbnb accommodation. This is a great option for features in magazines and newspapers. Lifestyle and branding photograph also includes natural light, on location shoots for catalogues that are looking for a lifestyle, authentic feel.